Friday, December 21, 2007

The Ducky Ad Awards - Dec 07

Well I never thought this series would make it past the first episode. But I did it. This is the second post!

Before I say anything about this month's winner, why not see it first? I only hope you've never seen it before. Don't want to spoil the ending for you.



Here are the lyrics of the song. Extensive googling didn't help. So I guess someone at Oglivy just picked up a guitar and hummed this one out. Makes a beautiful number.

Uuuu uu uuu uu
Uu hoo hoo u hoo
hoo hoo hoo uu

Blue skies and la la la
There's a place
for us somewhere

Take me away,
somewhere far away
beyond the sun

uuuu huuu huuu huu huuu huu
uuu hoo u
uu hoo hoo hoo uuu
take me a away
somewhere far away
beyond the ...
A big investment from the guys with the deepest pockets. This 60-seconder comes ringing in for Christmas TV from the giants at O&M

What I love about this ad is that you don't know whats happening till the last second. There's a man stuck in an elevator apparently waiting for something to happen. It's only in the last second that you're told it's an ad for an Astrology SMS . By the time you figure it out, the brands out there on your screen. I assume it would have excellent recall.

The man in the elevator has a great expression on his face. You actually understand some of his emotes when you see the ad for the second time.

Vodafone have another ad as well for India, on the astrology concept, but I like this one.
(Plus I couldn't find the other one on YouTube )

27 comments:

cosmic_invaders said...

guess what ? I was googling to find out this song and came across ur blog :)

I luv this song too - pretty cool!

Anonymous said...

you know by whom this song is?

Fuzzy, the Ducky said...

@ cosmic
Thanks man. Nice to hear that this blog was of use to someone. Did you like the other ad? The one with the pillow?

@anon
Actually I first thought that it was song by a group called Modern English. Then I realised that it was just the chorus that was the same. You can check out the lyrics at http://www.metrolyrics.com/take-me-away-lyrics-modern-english.html

Kaustubh said...

This song deserves to be on CD. I'd been looking for it for quite some time now, and like some other people, I too confused it with the song by Modern English.

vijit said...

It sounds too good to be an ad jingle.....something like the heineken beer ad with Jennifer Aniston. Check it out, you might like it.
http://youtube.com/watch?v=Ea3VP2pIL1A
Its Happy Together, the turtles, a 60's band.

Fuzzy, the Ducky said...

@ Kaus

Yeah .. the song is really good. Vijit's song above would also go well in that CD. Appreciate the comment, mate!

@ Vijit

I've heard the Happy Together song when I was a kid. Love it! When I heard this ad's song, I thought it would have been done by a group. But since this was just one man and a guitar and lots and lots of googling turned up zilch, I figured that maybe it was inhouse job. Usually ad agencies hire a small group to come up with a small tune. Your guess is as good as mine!

Anonymous said...

Cool man - this song is super - I was googling on this myself - but no satisfactory results. Is it possible to get a good audio (read stereo) for this anyhow ?? (BTW is this asking for too much....)
: )

Fuzzy, the Ducky said...

@anon

Ahem .. too much? You are the king of understatements aren't you? ;)

Anonymous said...

please please someone ,find out the source of this jingle ,it is fabulous .

Anonymous said...

I loved this song the first time I heard it.. I turned to Google as well,to no avail! Anybody, know what song this is and who sang it?

Anonymous said...

@ducky

can you figure out the chords please.

Sriram said...

Pls someone post the chords....pls pls pls

Anonymous said...

almost similar

50 first dates - somewhere over the rainbow 2

search it in any P2P like Ares..

chords i think are D and F#m

Fuzzy, the Ducky said...

@ anon1 and Sriram

I really wish I had my guitar with me now. I'll get it within the first week of Jan. Once I get it, I'll figure out the chords and put them here. WATCH THIS SPACE!

@anon2
I'll check the chords. It sounds like there's a lot of minor in there

@public
give me your names or nicks or something (anon1,2,3 is a bit impersonal). If you guys have a site, I'd love to see that as well.

Sunisha said...

Hit upon your blog like everyone else.... Am really looking forward to the chords myself :-D

Fuzzy, the Ducky said...

@everyone

I'm sorry. I know I promised first week of Jan. But I don't have my guitar. So I tried to get it from an online guitar. Here are the chords:

D major - X X O 2 3 2
F# minor - 2 4 4 2 2 2
B minor - X 2 4 4 3 2
Fourth Chord - Aaaaaargh!
(Possibly: Em, G, A, Bm, C#dim??)
Check out this site if you don't have a guitar as well
http://www.chordbook.com/guitarchords.php

Anonymous said...

I think you guys will find this link helpful.
http://www.gsmhacks.com/forums/ringtones-wav-realtones-mp3/55231-take-me-away-vodafone-ad-ringtone.html

Anonymous said...

sorry the exact link was truncated
http://www.gsmhacks.com/forums
/ringtones-wav-realtones-mp3/
55231-take-me-away-vodafone-ad-
ringtone.html

join the pieces for the
complete link

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